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advertising industry

Creativity and intellectual property in advertising industry. A case study from Turkey.

Submitted by Birgitte Andersen on 9 May, 2008 - 10:53.

Number: 
44
Author(s): 
Ozlem Kacar Akman, Istanbul Bilgi University
Burhan Can Karahasan, Istanbul Bilgi University
Evolution of the unique place of innovation and invention is complemented by the recent discussions regarding the significance of creativity. While the industrialization process of nations and the endogenous growth theorists underline the need for the protection and subsidization of the innovation, we find it necessary to include the output of creativity into the process.  read more »
  • WP14
  • advertising industry
  • creativity
  • Intellectual property rights
  • 1 attachment
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